As Allison points out, “No new mom has time to order printed photos and scrapbooks, and most don’t even have two hands to put a photo project together on a laptop.
It also lets you upload pictures straight from your phone, which gets to the principle of designing for the actual environment users are in. The Short Years : This app sends you prompts to answer, then turns them into a baby book. Allison adds, “I can also save recipes to my recipe box so that I can find them again, rather than Googling and saying, ‘Is this the lasagna recipe I made that one time that was really good?’”īehavioral science insight : Making something simpler (no ads or scrolling to get to the recipe) and you can have an advantage in the market. NYT Cooking : Because it’s subscription-based, you can find trustworthy recipes without being flooded by ads or scrolling through endless lifestyle blogging to get to the actual ingredients and steps. complete a 10-day course).īehavioral science insight: This uses social desirability bias to help us behave in ways that people expect us to behave. “You can see who else you’re meditating with,” says Abi, “which keeps you in the meditation because you don’t want to be seen leaving the room.” It’s also got courses with inherent goal-setting (i.e. Insight timer : Another daily meditation app, this one also uses streaks to help you stay motivated, as well as social reinforcement with its live, guided meditations.
It feels like they’re helping me meet my goals, rather than pestering me to use the app.”īehavioral science insight: Show Progress (streaks) and help people pay attention to the things they want to (reminders). Plus, Daniela says, “what I like about their notifications is that they don’t directly tell you to go into the app, but rather supply prompts that help you take moments to pause and reflect throughout the day. You check off activities you’ve done that day, giving you that sense of accomplishment and helping you overcome the barrier of what meditation/exercises to try today. Headspace : Still haven’t started meditating? This is your year! Daniela likes the way Headspace’s main dashboard is designed (called “Today”) it basically creates a checklist for you with a mix of exercises informed by what you’ve done in the past. According to Evelyn, “It’s a great mental model of daily meditation.”īehavioral science insight : Decrease the cognitive overload of having to choose what to do every day by giving people a clear recommendation. Plus, it shows you how many other people around the world are meditating at the same time as you. It also provides audios on the theory and science behind why meditation is effective, which can serve to motivate you even more.
Waking Up : Don’t want to have to “figure out” which meditation track to try? Waking Up provides a new guided meditation every day of the week, so you don’t have to choose.
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Going at it alone…is not only lonely but it’s just very hard.īonus: Go here to get 3 months free of Centered Premium.
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Pro tip: You have to use the desktop app to get this function.īehavioral science insight: Move private behaviors to the public sphere to increase adherence. This is like the seat belt “beeping” intervention: You wear it not for safety, but because it’s annoying not to wear your seatbelt (who doesn’t hate that incessant beeping?). Kristen also likes it because “it beeps at you when you’re off track - if you go to Twitter, it’ll yell at you.” We asked the Irrational Labs behavioral scientists to share their fave products and this is what they said.Ĭentered : Need to stay focused on work? Centered gives you Pomodoro-style timers to keep you on track, provides soothing music, and puts you on video, making you way less likely to cheat. But what does that mean for our personal lives? What are the apps we use in our own lives to help drive change? And what can we learn from these apps? We do this nine to five (well, sometimes much later than 5pm).ĭay in and day out, we are helping companies design clever ways that help their customers make real changes. The behavioral scientists at Irrational Labs think about behavior change every day.
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